Why It Is Important To Ensure Your Business Website Is Mobile Compatible

As technology continues to advance, more and more people are checking their email and browsing the internet using mobile devices. A late 2011 study revealed that of all the browsing activity that takes globally, 7.1% takes place on a mobile device (smart phones and tablets).

Though this number may seem small, it is actually a 1000% increase in mobile device use based on a similar 2009 study! Therefore it is clear that users are adapting to smart phones and tablet devices, utilizing their functionality to access the internet wherever, rather than waiting to go home.

Mobile device users whom are away from home will continue to use their smart phone or tablets to access websites in the future. Perhaps almost exclusively while they are away from home. There no longer is a limit to simply check email while on the road. Users will shop, read reviews, use mobile applications, play online games, and research products / brands and services before they commit to buy.

Considering a great deal of websites were developed prior to the Mobile Device age. It is likely that portions of a website are distorted or even unusable when viewed on a mobile device.

For these reasons, it is important to consider testing and making changes to your website. Why lose business or recognition from a customer because your site is not accessible to them when they need it.

Businesses that sell products or transact commerce online, need to pay attention to the mobile market. It is not uncommon for mobile device users to search online for sales and better costs for products. Odds are, whom-ever has the better deal will get the sale. If a customer visits your site and that of your competitor, and only one of you offers the ability to buy-online and buy-online through a mobile device... guess who will get the sale!?

Likewise there always exists the possibility that a mobile device user will visit a website, see a higher price and be willing to pay it because it is easier then shopping around.

Mobile websites offer convenience while also being easy to navigate and use. They should be clear and concise in design and layout. They should not be cluttered. They are not full of images.

A well designed mobile website will render quickly and show only what is pertinent to the user. Most mobile sites will have a Contact Us section, sometimes a direct dial button and normally an About Us section. Everything else beyond that is dependent on the site and it's intended use.

Udetails.com is an internet company with the technical skill and experience to help grow your business. Our Web / Mobile Development group will timely optimize any website for mobile use and/or create any mobile application needed to satisfy customer demand and use. For additional information visit: http://www.udetails.com

View the Original article